When YouTube sends you an email saying your company is an egregious rule breaker and no longer welcome on their platform, a few things are likely to happen, and likely in this particular order:
You are here
Get your flu vaccine.
It’s a simple idea — get an annual shot that can protect you from the serious effects of flu — with many complex issues surrounding it. It’s an idea Estipona Group is called on to promote each fall to Nevadans on behalf of our longtime client, Immunize Nevada.
Hold one moment please: Our team and client are currently performing an obnoxious happy dance around our respective home offices.
OK, we’re back. Thanks for waiting.
Why are we celebrating? We just completed a 90-second video, in two languages, for a brand new client we’ve never met in person, on a sensitive subject, during a pandemic with full lockdown.
So, yeah, we’re feeling the need to dance like no one is watching. (Because, let’s be honest, no one is watching.)
Marketing has never been a field that can rest on its laurels. As we enter a new decade, ensuring our brands stay relevant to audiences continues to be a challenging and ever-moving goal. So buckle up, 2020 is ushering in some fascinating cultural trends that marketers need to watch.
When you’ve got a lot of information about work-based learning to share with diverse audiences throughout the state of Nevada, you need a well-designed, hard-working, robust website. For The Governor’s Office of Workforce Innovation for a New Nevada, the hard-working, creative marketing agency that built that website was the Estipona Group.
What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.
And time with end users — lots of time with end users. Read more about how the Estipona Group attacked the issue below.
For nearly half our agency life (12 years!), CJ Manthe has been our client, friend and favorite number cruncher. Find out why she’s stuck with us through three jobs, a recession and numerous promotions. And why she and Ed may be summoned at a moment’s notice to save the world.
It was time for a direct-to-customer intervention with client Nevada Housing Division. We were up for the task.
First off: We do not hire clients based on our ability to use puns in copy and headlines.
However, it’s pretty darn fun and entertaining (yes, we’re word nerds) when it occurs naturally.
And now with the above disclaimer out of the way, here’s the story.
So, there’s nothing sexy or exciting about needing eye glasses.
Or is there?
In 1999, David Branby joined a six-year old upstart advertising agency named Envision, run by a cheeky 26-year old named Edward. Hijinks ensued.
In this episode of EG Rewind, we take a jog down memory lane with David, one of the Estipona Group’s early Creative Directors.
The two reminisce about how David got his suitcase (er, foot) in the door, road trips, Friday afternoon margaritas and lots of great creative work done on behalf of clients.
Take a listen.