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A Sex Therapist and a Nun Walk into an Awards Ceremony: How Creative Agencies Tackle Dichotomy

mikalee's picture
Submitted by mikalee on Thu, 10/18/2018 - 16:37

Many businesses weather extremes, but perhaps none as extremely jarring as those encountered in the creative industry. See how the Estipona Group tackles dichotomies like being together yet separate, virtual but real, and sweary yet all about the good deeds. creative ways to talk about sex

Estipona Group Seeks Digital Content Specialist

Edward Estipona's picture
Submitted by Edward Estipona on Wed, 06/27/2018 - 14:09

About the Job

The person in this role will be responsible for developing and executing killer ideas (though to be clear, not literally “killer,” as that’s bad for business) for digital content including social media campaigns. They will also develop digital strategy, manage digital media buys and evaluate metrics for all of the above on behalf of our super-spectacular clients.

Is this you?

Envisioning a new way to promote eye care

Submitted by pgaleoto on Wed, 06/06/2018 - 12:21

First off: We do not hire clients based on our ability to use puns in copy and headlines.
However, it’s pretty darn fun and entertaining (yes, we’re word nerds) when it occurs naturally.
And now with the above disclaimer out of the way, here’s the story.

So, there’s nothing sexy or exciting about needing eye glasses.

Or is there?

Getting Nevadans Stoked on STEM

Submitted by pgaleoto on Thu, 01/11/2018 - 15:37

Do you know why we love our clients? Well, among the many, many reasons: working with them makes us smarter.

Let’s take a look at OSIT for example. The Nevada State Office of Science, Innovation and Technology (OSIT) has a mission to inform students, parents and educators about science, technology, engineering and math education (STEM) and encourage careers in those fields.

We’re not real doctors, we just channel them in marketing.

Submitted by pgaleoto on Thu, 12/14/2017 - 19:07

Doctors need to advertise.

It may not be a popular sentiment, or one the consumer likes to acknowledge, but it’s true. We’re all better served when physicians — like those at Great Basin Orthopaedics (GBO) — can focus on providing care rather than getting patients in the door.

And Estipona Group can focus on building a brand rather than dispensing unsolicited medical advice (you’re welcome).

Meet Bruce Ruff, Senior Art Director

ndion's picture
Submitted by ndion on Tue, 11/28/2017 - 12:51

Q. When did art call you? (Note that if the “a” were capitalized, this would be a completely different question.)
A. Very early in life, art came calling when I was in grade school. I would copy political caricatures from popular magazines, and I got a book on sketching animals. I decided back then I wanted to create commercial art of some kind for a living one day.


Estipona Group Takes Home 5 Awards at Silver Spikes

Submitted by Anonymous on Wed, 11/22/2017 - 18:30

You guys!

We had THE BEST time celebrating with other public relations and marketing professionals the other night at The Grove for the annual Silver Spike Awards, hosted by the PRSA Sierra Nevada Chapter.

It’s a night of getting a little glammed up, hanging out with peers, colleagues and clients and celebrating all of the incredibly creative campaigns created by the very best in the business.

The event itself is so much fun, we’d go even if no awards were given out!

But speaking of awards (pretty smooth segue there, am I right?)…

Estipona Loves: Gratitude!

ndion's picture
Submitted by ndion on Fri, 11/17/2017 - 13:20

We at the Estipona Group are absolutely oozing with it.

Gratitude, that is.

And the things for which we find ourselves feeling grateful this year range from the totally expected, to the “huh, hadn’t thought about that, but I’m totally down with your grateful vibe.”

Check out what made our list for yourself. And if you’re willing, head over to our Facebook page and tell us what makes you feel thankful.

PS. We’re also beyond grateful for YOU!


Paige Galeoto
When you’ve got a lot of information about work-based learning to share with diverse audiences throughout the state of Nevada, you need a well-designed, hard-working, robust website. For The Governor
Mikalee Byerman
Paige Galeoto
Perhaps never before has a gym membership been so valuable. 
Mikalee Byerman
Remember that time we put former Reno Phil conductor Barry Jekowsky in a white disco suit à la John Travolta in Saturday Night Fever?  Francine Burge does. 
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