Many businesses weather extremes, but perhaps none as extremely jarring as those encountered in the creative industry. See how the Estipona Group tackles dichotomies like being together yet separate, virtual but real, and sweary yet all about the good deeds.
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You asked (well, we sorta assumed you did), we're answering: Check out this Q&A session we recently conducted with our newest member of Team Estipona, Chelsey Brice! If you'd like to see bios of other members of our team, go here.
About the Job
The person in this role will be responsible for developing and executing killer ideas (though to be clear, not literally “killer,” as that’s bad for business) for digital content including social media campaigns. They will also develop digital strategy, manage digital media buys and evaluate metrics for all of the above on behalf of our super-spectacular clients.
Is this you?
First off: We do not hire clients based on our ability to use puns in copy and headlines.
However, it’s pretty darn fun and entertaining (yes, we’re word nerds) when it occurs naturally.
And now with the above disclaimer out of the way, here’s the story.
So, there’s nothing sexy or exciting about needing eye glasses.
Or is there?
Q: What food makes you gag, and why?
A: I’m a pretty picky eater, but my top three no-no’s are: eggs, mushrooms, eggplant (insert eggplant emoji joke here).
Do you know why we love our clients? Well, among the many, many reasons: working with them makes us smarter.
Let’s take a look at OSIT for example. The Nevada State Office of Science, Innovation and Technology (OSIT) has a mission to inform students, parents and educators about science, technology, engineering and math education (STEM) and encourage careers in those fields.
Doctors need to advertise.
It may not be a popular sentiment, or one the consumer likes to acknowledge, but it’s true. We’re all better served when physicians — like those at Great Basin Orthopaedics (GBO) — can focus on providing care rather than getting patients in the door.
And Estipona Group can focus on building a brand rather than dispensing unsolicited medical advice (you’re welcome).
Q. When did art call you? (Note that if the “a” were capitalized, this would be a completely different question.)
A. Very early in life, art came calling when I was in grade school. I would copy political caricatures from popular magazines, and I got a book on sketching animals. I decided back then I wanted to create commercial art of some kind for a living one day.
We had THE BEST time celebrating with other public relations and marketing professionals the other night at The Grove for the annual Silver Spike Awards, hosted by the PRSA Sierra Nevada Chapter.
It’s a night of getting a little glammed up, hanging out with peers, colleagues and clients and celebrating all of the incredibly creative campaigns created by the very best in the business.
The event itself is so much fun, we’d go even if no awards were given out!
But speaking of awards (pretty smooth segue there, am I right?)…
We at the Estipona Group are absolutely oozing with it.
Gratitude, that is.
And the things for which we find ourselves feeling grateful this year range from the totally expected, to the “huh, hadn’t thought about that, but I’m totally down with your grateful vibe.”
Check out what made our list for yourself. And if you’re willing, head over to our Facebook page and tell us what makes you feel thankful.
PS. We’re also beyond grateful for YOU!