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Dear Northern Nevada: It’s Time to Claim Our Capital ‘N’

mikalee's picture
Submitted by mikalee on Wed, 02/13/2019 - 18:49

Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her. 

For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:

“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”

The Key to Creating an ADA Accessible Website: User Testing (and Perseverance) 

Submitted by pgaleoto on Tue, 08/14/2018 - 19:00

What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.
And time with end users — lots of time with end users. Read more about how the Estipona Group attacked the issue below.

Tips to Game the New Facebook Algorithm as Told Through Gifs, Part 2: Link Embeds

Submitted by Dani Rawson on Fri, 03/16/2018 - 14:19

Aww, Facebook. We love that you keep us on our toes.

(But really, you’re welcome to just keep things chill for a bit and let us get used to the changes. Seriously. We’re totally fine with that.)

So a few weeks ago, we talked about how to game the new Facebook algorithm change with engagement tips — in gifs.

4 Tips to Game the New Facebook Algorithm as Told Through Gifs

mikalee's picture
Submitted by mikalee on Thu, 02/15/2018 - 21:20

#NewYearNewMe didn’t just apply to our fellow humans this year, it also hit our favorite social media platforms big time. New algorithms. New restrictions. New features. Basically, new everything. The leader of the revamp pack was Facebook. Starting at the end of 2017 and charging into 2018, the social platform made some major changes that have already made a huge impact in the social media community.

In other words, you’re probably feeling like this dude: Supremely frustrated.

Keep Calm and Throw a Party

ndion's picture
Submitted by ndion on Fri, 01/05/2018 - 13:09

Someone recently asked how I could throw so many parties (on average one a month) without losing my mind. The honest answer is that I usually do get at least a bit stressed out, but probably not as much as other people because of two things: 1) I love bringing people together and entertaining, so this is fun for me; and 2) I do it a lot, so I have many of the elements in place ahead of time.

Double bonus, one of my roles with the Estipona Group is planning events for our clients. How awesome is it that I get to do something I love for work?

She Said/She Said: 140 vs. 280

ndion's picture
Submitted by ndion on Fri, 12/08/2017 - 13:16

For anyone who follows us on social media, you know that among the Estipona Group ranks exists a uniquely contentious (though congenial) battle of the wills:

Jackie vs. Mikalee.

They’ve debated ellipses. They’ve debated Oxford commas. They’ve debated percent vs. % and which spin-off was better: Joanie Loves Chachi or Mork and Mindy.

And Then the Murders Began: The Crazy-Making World of Audience Engagement

mikalee's picture
Submitted by mikalee on Mon, 03/20/2017 - 00:00

During a recent workday, a copy of the Reno Memo came to my inbox.

Now I’ll admit: I totally LOVE me some Reno Memo. I read it religiously, and I even frequently LOL — even though my personal online LOLing is typically reserved for watching cats-gone-wild videos on YouTube.

But enough about me and my sad, sad future wearing oversized, pilled-up sweaters and wrangling 30 cats in a tiny apartment. (Nope, no insecurities here. Nothing to see. Move along.)

Pages

02.13.19
Mikalee Byerman
Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis: “Northern Nevada” should once and for all have two
01.17.19
Mikalee Byerman
When we say “glitter,” what comes to mind?  Annoying. Insidious. Bad for the Earth. And probably some association with strippers, right?  But, funny story: Glitter is actually gloriously beautiful.
12.19.18
Edward Estipona
Edward Estipona, President of the Estipona Group, talks takeaways after spending the last year reminiscing about 25 years in business. 
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