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Marketing Insight

Speaking Engagements: Scarier than Clowns in Sewers, or Valuable Marketing Tactic?

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Submitted by mikalee on Fri, 09/20/2019 - 11:51

Do you freak the freak out over speaking engagements? If so, here's something to help you relax: They're not only awesome professional development opportunities, but they also can make a valuable impact on your company's bottom line. Here, Estipona Group VP of Strategy Mikalee Byerman offers some tips, tricks and tactical reminders. 

I have two speaking engagements happening in the next three weeks — which means I’m currently binge-cleaning my office.

The 3 A’s of Instagram: Aesthetics, Algorithms and Analytics

Submitted by Dani Rawson on Wed, 08/28/2019 - 00:20

We’re all looking for the science behind social media, am I right? If only there were an equation, or a key, or a handbook that comprehensively shared all of the tips and tricks, we’d all be influencers with millions of followers and thousands of dollars streaming in daily.

If only.

The OG Digital Marketing Powerhouse Is Making a Comeback. Do NOT Be Left Behind. 

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Submitted by mikalee on Tue, 06/18/2019 - 13:52

Here are some tips about creating an e-newsletter that will engage and generate results. Especially when using doll parts, some assembly may be required. If this makes no sense, please keep reading. 

We once sent an email newsletter featuring a story about how to make DIY home décor using dismembered dolls. And that email newsletter earned us a new client. 

True story. 

So let’s get to the burning question first: How exactly does one make DIY home décor from dismembered dolls? 

Shhhhhh, Facebook Actually Is Listening: Surveillance Marketing Explained

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Submitted by mikalee on Tue, 04/23/2019 - 17:55

You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is. 

In a recent Estipona team meeting, our VP of Creative, Paige Galeoto, was sharing a seemingly inconsequential tidbit about her life: Namely, the fact that she had recently purchased recyclable produce bags for her trips to Raley’s. 

Dear Northern Nevada: It’s Time to Claim Our Capital ‘N’

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Submitted by mikalee on Wed, 02/13/2019 - 18:49

Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her. 

For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:

“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”

The Key to Creating an ADA Accessible Website: User Testing (and Perseverance) 

Submitted by pgaleoto on Tue, 08/14/2018 - 19:00

What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.
And time with end users — lots of time with end users. Read more about how the Estipona Group attacked the issue below.

Tips to Game the New Facebook Algorithm as Told Through Gifs, Part 2: Link Embeds

Submitted by Dani Rawson on Fri, 03/16/2018 - 14:19

Aww, Facebook. We love that you keep us on our toes.

(But really, you’re welcome to just keep things chill for a bit and let us get used to the changes. Seriously. We’re totally fine with that.)

So a few weeks ago, we talked about how to game the new Facebook algorithm change with engagement tips — in gifs.


Jackie Shelton
People in masks on one side and man at his computer screen on the other.
It was just about a year ago that we were all learning about Zoom meetings and virtual events. While 2020 was the year of “Helen, you’re on mute,” there’s a pretty good chance 2021 will be the year
Nicole Dion
Estipona Group (EG) seeks a graphic design intern to supplement our art department this summer. The intern will create graphics for social media for various client accounts as well as assist with art
Sarah Nguyen
EG and youtube vs hackers
When YouTube sends you an email saying your company is an egregious rule breaker and no longer welcome on their platform, a few things are likely to happen, and likely in this particular order:
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