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Dear Northern Nevada: It’s Time to Claim Our Capital ‘N’

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Submitted by mikalee on Wed, 02/13/2019 - 18:49

Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis:
“Northern Nevada” should once and for all have two capital "N"s. Disagree? Fight her. 

For my entire career, I’ve been a writer. And as such, when writing on their behalf, I’ve asked the same question of practically every client and employer:

“So, do we capitalize the ‘N’ in ‘Northern' when it appears before 'Nevada?'”

EG Rewind: That Time We Went Full Stalker on Paige Galeoto

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Submitted by mikalee on Mon, 11/26/2018 - 18:42

Perhaps never before has a gym membership been so valuable. 

Estipona Group may just have a 15-year-employee in Paige Galeoto because she belonged to 24-Hour Fitness —the same gym also attended by one of our former partners, which is when our seek-and-acquire mission went into full swing. 

Hear the whole stalking story in this episode of EG Rewind. Also learn about Paige's favorite campaigns, what she really thinks of Edward and his “good gut” and how she initially pictured her future career in advertising (power suits with shoulder pads may have been involved). 

EG Rewind: Stayin' Alive with Francine Burge

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Submitted by mikalee on Mon, 10/29/2018 - 20:10

Remember that time we put former Reno Phil conductor Barry Jekowsky in a white disco suit à la John Travolta in Saturday Night Fever? 

Francine Burge does. 

In this episode of EG Rewind, we talk with one of our longtime friends and clients, Francine, who helped us convince Barry to model Jimi Hendrix, The Beatles, Devo and John Travolta in an award-winning campaign.

Find out how Francine and Estipona Group embarked on guerilla campaigns pre-social media, and hear her best advice for anyone invited to a 1.5-hour brainstorm with Edward. 

A Sex Therapist and a Nun Walk into an Awards Ceremony: How Creative Agencies Tackle Dichotomy

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Submitted by mikalee on Thu, 10/18/2018 - 16:37

Many businesses weather extremes, but perhaps none as extremely jarring as those encountered in the creative industry. See how the Estipona Group tackles dichotomies like being together yet separate, virtual but real, and sweary yet all about the good deeds. creative ways to talk about sex

EG Rewind: The Original Bromantic Comedy with Jeff Dow    

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Submitted by mikalee on Tue, 07/24/2018 - 20:02

After having worked on an estimated 600-ish jobs together, you’d think these two would be tired of one another. But instead, they just finish each other’s sentences, laugh a lot and contemplate weighty things like exactly when Hammertime and parachute pants were a thing.

Check out our latest edition of EG Rewind with the amazing Jeffkin — AKA Photographer Jeff Dow!

 

Pages

02.13.19
Mikalee Byerman
Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis: “Northern Nevada” should once and for all have two
01.17.19
Mikalee Byerman
When we say “glitter,” what comes to mind?  Annoying. Insidious. Bad for the Earth. And probably some association with strippers, right?  But, funny story: Glitter is actually gloriously beautiful.
12.19.18
Edward Estipona
Edward Estipona, President of the Estipona Group, talks takeaways after spending the last year reminiscing about 25 years in business. 
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