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Public & Media Relations

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Submitted by admin on Thu, 08/03/2017 - 01:07
Event Planning, Strategy, Outreach

Public and media relations are the yin to advertising’s yang. It’s a strategy-minded, calculated way to increase your brand awareness, position yourself or your organization as an expert in the field, and generally raise your profile with a certain third-party panache. Using a variety of media outlets and community platforms as your megaphone, PR and outreach enable us to put you and your message front and center — a.k.a. your rightful place.

Other aspects of public and media relations include reputation management, crisis planning, training and management, and community outreach and events that build good will toward your organization.

02.13.19
Mikalee Byerman
Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis: “Northern Nevada” should once and for all have two
01.17.19
Mikalee Byerman
When we say “glitter,” what comes to mind?  Annoying. Insidious. Bad for the Earth. And probably some association with strippers, right?  But, funny story: Glitter is actually gloriously beautiful.
12.19.18
Edward Estipona
Edward Estipona, President of the Estipona Group, talks takeaways after spending the last year reminiscing about 25 years in business.