Public and media relations are the yin to advertising’s yang. It’s a strategy-minded, calculated way to increase your brand awareness, position yourself or your organization as an expert in the field, and generally raise your profile with a certain third-party panache. Using a variety of media outlets and community platforms as your megaphone, PR and outreach enable us to put you and your message front and center — a.k.a. your rightful place.
Other aspects of public and media relations include reputation management, crisis planning, training and management, and community outreach and events that build good will toward your organization.