You are here

Immunize Nevada

admin's picture
Submitted by admin on Thu, 06/01/2017 - 07:46

Challenge:

In an age of vocal and influential anti-vaxxers, our job was to encourage Nevadans of all ages to get their annual flu vaccine, both to keep them from getting the flu and to keep them from spreading it to others. Our task was further complicated by Affordable Care Act funding nuances that reduced the number of flu vaccine clinics and publicized CDC data stating that the vaccine was not highly effective.

Approach:

Fun fact: The flu virus can last up to 24 hours on a surface after leaving its host. While there are plenty of reasons to get a flu vaccine, avoiding getting sick is the most compelling reason for most people. Those who do not typically get an annual vaccination cite as their reason that they never get the flu. But what if the flu virus was all around them, on all the surfaces they touched throughout the day? Would that compel them to protect themselves? We were betting yes.

Using fun, non-threating flu virus “monsters,” viewers were warned of the ubiquity of the flu virus and encouraged to protect themselves in the most effective way possible — by getting a vaccine.

immunize video bg

Results: 

Over two flu seasons (2014-2015 and 2015-2016), percentage increase in Washoe County and Clark County Flu vaccines administered was nearly 6%, with a 2% increase overall statewide, almost 570,000 flu shots were administered in 2015-2016.

09.12.18
Mikalee Byerman
Chelsey Brice
You asked (well, we sorta assumed you did), we're answering: Check out this Q&A session we recently conducted with our newest member of Team Estipona, Chelsey Brice!
08.24.18
Mikalee Byerman
In this episode of EG Rewind, Ed's silent business partner actually, audibly speaks. Check out Don Jassel's insights into 2+ decades of friendship and partnership, and also get the answer you've been
08.14.18
Paige Galeoto
accessible website coding
What’s involved in creating an accessible website that is also ADA-compliant? Research skills, patience, creativity and a strategic mind.