Now in its second year, the Estipona Group’s Diaper Duty #2 (which is part of its #24Years24Deeds initiative) had a goal of collecting more than 10,000 diapers for families served through the Women & Children’s Center of the Sierra (WACCS). The campaign ended on March 31, when the 10,178th diaper arrived at WACCS.
This would not have been possible without the participation of these businesses, all of which served as donation drop-off spots for the campaign: C.U.L.T.U.R.E., Downtown Vision, Home NV Real Estate and I Love Reno Magazine, Immunize Nevada, Not Just Furniture, Rounds Bakery, Sippees New & Used Kids Clothes, Veritas Empowerment Boutique and WACCS.
WACCS provides educational opportunities for women to help them escape poverty and provide a better life for themselves and their families. The WACCS Diaper Bank is available to women who meet income-eligibility requirements and participate in the programs.
Clean diapers are an obvious necessity for families with babies and young children, but they can be expensive. “Children without access to clean diapers can develop severe and painful diaper rash, and some children have even developed kidney problems,” WACCS Executive Director Pam Russell explained. “Not having clean diapers can also affect the mental health of both the mother and the child, and it can interfere with bonding.” The increase in stress and added financial burdens can decrease a woman’s progress toward escaping poverty.
For 24 years, the Estipona Group Advertising and Public Relations team has been providing marketing communications that arrest, engage and deliver results to local, regional and national clients based throughout the United States. For more information, visit www.estiponagroup.com.
