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Estipona Group - marketing and advertising in Reno, NV

We’re virtual. But real.
(Because we like paradoxes.)

You know what happens when you don’t have to invest in walls, roofs, floors or any other limit-imposing aspect of a physical office?

You get to invest instead in creativity: talent and technology that together, kick some serious ad/PR/marketing/communication booty.

Welcome to our ‘virtual’ reality. Come meet the players.


Our mission:
Work smart. Play nice.
Do good and whatnot.


Edward Estipona
President & CEO

Edward Estipona, is on a roll—and we’re not just talking pedaling 72 miles around Lake Tahoe. In addition to spinning through weekends on two wheels, Edward and his 25-year old agency have been gathering no moss as they transform marketing in the West. Here’s his story.

Paige Galeoto
VP of Creative

Just as “at home” sipping coffee outside a European café, enjoying an après-ski cocoa or relishing a carb-loaded meal after a long ride down a rugged mountain trail is our worldly creative director, Paige Galeoto. Here’s her story.

Jackie Shelton
VP of Public Relations

She’s the life of any party — mostly because she likely planned it (down to the last costume detail, themed hors d'oeuvre and comprehensive guest list of movers and shakers in the know). This is our VP of PR, Jackie Shelton. Here’s her story.

Mikalee Byerman
VP of Strategy

She literally wrote the book on Reno — channeling her wit and unique perspective on life into a compelling and engaging writing voice. And her creative insights also help inform strategy for Estipona Group clients. Meet Mikalee Byerman, VP of Strategy. Here’s her story.

VP of Programming

Programming challenges are child’s play in his hands. He juggles code with ease and tackles programming challenges like a bocce master throwing the pallino. He’s our VP of Programming, Rajesh Bhimani. Here’s his story.

Performance Marketing Strategist

Super fan Brandi Anderson looks for the win in every situation. A cheerleader for her clients and her team, she’s got spirit in spades and a big finger to boot. Meet our Performance Marketing Strategist. Here’s her story.

Terri Ogden
Director of Client Services

Don’t let her freewheeling and fun-loving spirit fool you: Terri is outstandingly organized and detail-oriented, serving as the perfect liaison between clients and every Estipona Group department. This is Terri Ogden, client services director. Here’s her story.

Brian Raszka
Associate Creative Director

He lets his creative freak flag fly—whether it’s hand drawing logos, creating stop-motion animation or developing engaging websites. Senior art director Brian Raszka has an eye for design, a passion for travel and a razor-sharp wit. Here’s his story.

Nicole Dion
Client Services Manager

Her breezy demeanor and infectious personality make Nicole Rose Dion an ideal client services manager. She keeps her clients organized, her team on task, and her style — and social media game — are always on point. Here’s Nicole’s story.

Media Director

Never one to let the big one get away, Jennifer Tapia takes the same approach to media buying as fishing - be persistent, patient, prepared and use the right bait. Here's a tale (but not a big fish story) about our Media Director.

Senior Art Director

She's sipped from all design disciplines and hasn't settled on her favorite flavor. Conveniently, she has a real taste for taking a client's complex marketing challenge and finding just the right design solution. She's Senior Art Director Nickie Price. Here’s her story.

Andrew Johnson
Video & Animation Producer

For Andy Johnson, the journey is the destination. He has spent decades telling stories through video and animation, creating compelling narratives in digital realms — as well as in real life. Just ask his car, Sally. Seriously, that’s her name. Here’s his story.

The Estipona Group out in the wild.

Good Deeds so far this year 6

We say “giving back is in our DNA,” but seriously: We swabbed our agency cheek, shipped the sample to 23andMe and found an over-preponderance of the giving gene. (Plus we learned some of us have the asparagus odor detection gene. Good to know.)

Learn more about our deeds — one for every year we’ve been in business.

Dani Rawson, Mikalee Byerman
Aww, Facebook. We love that you keep us on our toes. (But really, you’re welcome to just keep things chill for a bit and let us get used to the changes. Seriously. We’re totally fine with that
Jonelle Moore
Reno, Nev. (March 15, 2018) Now in its third year, the Estipona Group’s Diaper Duty (which is part of its #25Years25Deeds initiative) collected 14,180 diapers for families served through the Women
Mikalee Byerman
You’ve heard of the concept of “random acts of kindness,” yes? When a totally random someone does something completely unexpected and awesome for you? Well we’re hijacking the concept, and