More Than 10,000 Diapers Donated to Women and Children’s Center of the Sierra

More than 10,000 diaper changes will now be available to disadvantaged babies and toddlers in the Reno-Sparks area, thanks to the Estipona Group’s Diaper Duty diaper drive, held February 15 through February 29, 2016. The community-wide diaper drive, which was part of the Estipona Group’s #23Years23Deeds initiative, benefited the clients of the Women and Children’s Center of the Sierra (WACCS). WACCS provides educational opportunities for women to help them escape poverty and provide a better life for themselves and their families. The WACCS Diaper Bank is available to women who meet income-eligibility requirements and participate in the programs. “In addition to the more than 10,000 diapers we received, we also got more exposure than I can remember,” said WACCS Executive Director Pam Russell. “I am beyond grateful to the Estipona Group and the energy they brought to our organization.” Clean diapers are an obvious necessity for families with young children, but they can be expensive. “Children without access to clean diapers can develop severe and painful diaper rash, and some children have even developed kidney problems,” Russell explained. “Not having clean diapers can also affect the mental health of both the mother and the child, and it can interfere with bonding.” The increase in stress and added financial burdens can decrease a woman’s progress toward escaping poverty. Diapers were collected at partner drop-off sites, including Silver Sage Center for Family Medicine, Immunize Nevada, Northern Nevada Center for Independent Living, Comstock Insurance, Great Basin Orthopaedics, VERITAS Empowerment Boutique, BAD APPLE VNTG., Old World Coffee Company, Scolari's Food & Drug, Sak n Save, Grocery Outlet, Flips USA Gymnastics, Bibo Coffee Co. and Rounds Bakery. For 23 years, the Estipona Group Advertising and Public Relations team has been providing marketing communications that arrest, engage and deliver results to local, regional and national clients based throughout the United States. For more information, visit www.estiponagroup.com.

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