Marketing a smoke-free initiative

Everyone deserves to breath clear air

The Challenge

The multi-year goal of this campaign is to change local legislation to guarantee every workplace in the Truckee Meadows is smoke-free. Currently, most workplaces enjoy clean air thanks to the 2006 Nevada Clean Indoor Air Act. However, the exceptions — casinos, bars, and some adult entertainment — pose unacceptable health risks to employees and customers. Many of these Nevada venues have entrenched ideas about gambling, adult entertainment and smoking going hand-in-hand, and a fear of change that may alienate some customers.

Smoke Free Truckee Meadows website layout
Smoke Free Truckee Meadows logo mockup on white, green and blue background
Smoke Free Truckee Meadows ads featuring statistics about secondhand smoke in the workplace
Smoke Free Truckee Meadows ads about secondhand smoke, including unhealthy air quality meter in casinos
Smoke Free Truckee Meadows ads featuring statistics about secondhand smoke in the workplace and deaths from secondhand smoke
Smoke Free Truckee Meadows ads about valuing casino employees' health

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