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Mikalee Byerman

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Submitted by admin on Wed, 05/24/2017 - 02:48
Video
VP of Strategy

Mikalee Byerman is a prolific writer, author, editor and communications strategist, with hundreds of published clips — both in print and in pixels — supporting her byline. She is highly skilled in numerous styles of writing: editorial to advertorial, factual to funny, case study to personality profile, web to B2B, blog to promotional and beyond.

For almost two decades, she has worked as a writer, marketing/PR director and communication consultant and has proudly called national, regional and local media outlets, private businesses and advertising agencies her clients. She has written for numerous print publications — including Ladies’ Home Journal, Alaska Airlines Magazine, the national Homes & Land publication and Southwest Spirit, the in-flight magazine for Southwest Airlines — books, websites and client collateral.

A social media nerd by passion and profession, Mikalee devotes much of her time and energy to learning about the latest tools and techniques. Her interest was born from her own experience, as she has written viral content that has gained the attention and links to Diet Coke, TIME Magazine and the Huffington Post.

Mikalee prides herself on her ability to articulate a distinct writing voice for every project customized to the appropriate audience. She has extensive experience crafting communication plans and drafting press releases, brochures, web copy, newsletters and all matters of marketing collateral.

She is the author of the book “100 Things to Do in Reno Before You Die,” a travel book available through national retailers and published by St. Louis-based Reedy Press.

Mikalee holds a master’s degree in journalism and is an accomplished former managing editor of a Gannett-owned Custom Publishing Group and three award-winning magazines.

02.13.19
Mikalee Byerman
Herein, our VP of Strategy asserts that the decision about capitalizing the “N” in “Northern” should not, in fact, be made on a case-by-case basis: “Northern Nevada” should once and for all have two
01.17.19
Mikalee Byerman
When we say “glitter,” what comes to mind?  Annoying. Insidious. Bad for the Earth. And probably some association with strippers, right?  But, funny story: Glitter is actually gloriously beautiful.
12.19.18
Edward Estipona
Edward Estipona, President of the Estipona Group, talks takeaways after spending the last year reminiscing about 25 years in business.