Dianne Fernandez-Paiz

As a child, Dianne Fernandez-Paiz dreamed of being a trendsetter in fashion. Today, she is a trend tracker instead, yet still able to scratch the creative itch that has always driven her.

Dianne is a social media specialist at Estipona Group (EG), responsible for cultivating virtual communities for EG clients. It’s an oversimplified title for a job that includes staying up to date on both industry and social media trends, creating relevant social media content, engaging with the online community, and fostering deeper connection between her clients and their audiences. Dianne is one of our in-house Spanish language and culture resources, helping our clients connect with Spanish speakers authentically.

The child of loving yet practical parents, Dianne was strongly dissuaded from being a fashion designer — but she wouldn’t let that stifle her creative passion. In marketing she found a career that marries the creative with the analytical, enabling her to use skills as diverse as graphic illustration and social media analytics.

Dianne loves to learn and develop new skills. She is bilingual in Spanish and English, as well as a self-described obsessive Googler, organization freak, and avid researcher who loves talking with people. She enjoys getting to know her clients and uncovering community sentiments to help foster authentic conversations. In her previous marketing roles, Dianne honed her social media skills, learning to identify client voices, juggle multiple responsibilities, and pivot quickly in response to the manic pace of the digital world.

Outside of the virtual office, Dianne is very active in the community, volunteering her time with organizations that work to strengthen community, create opportunity, and build connection. She serves on the board of the Latino Stakeholders Council, where she is a member of the marketing committee, and is a member of Latinas in Power and the Nevada Latino Alumni Chapter. In 2022, Dianne was nominated to the Board of the United Way of Northern Nevada where she serves on their Community Impact and Marketing Committees.

Dianne grew up in a Spanglish home playing Super Mario Bros., collecting Nintendo figurines, and shouldering the responsibility of being the oldest child of first-generation immigrants. In her free time, she enjoys gaming; drawing; watching anime; and exploring Reno’s growing foodie landscape. The first of her family to graduate from college (University of Nevada, Reno, with a Bachelor of Science in Marketing), Dianne harnessed the pressure and expectations put on her to succeed in pursuit of her own dreams, while making her parents pretty darn proud.